Resources Library by ANA

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

June 15, 2010

Measuring emotions

Emotions are undoubtedly essential in marketing designed to build a strong relationship to the customers. Emotions cannot be effectively managed if they cannot be measured. Therefore, a valid measurement of emotions is of extreme importance for...

Catalogue: Asia Pacific 2010: Eyes on Asia

Authors: Laena Liu, Raimund Wildner

Company: GfK

April 20, 2010

Chemistry of seduction

This presentation describes the exploratory method that led us to understand women's erotic associations to fragrance. The results of this research helped our client to find new marketing insights and vocabulary about erotic emotions and sensations,...

Catalogue: Fragrance 2009: The Trends Mistral

Author: Adeline Attia

Company: Allegoria Consultants

June 26, 2009

Digital video at the service of research

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps...

Catalogue: Congress 2008: Frontiers

Authors: Marie-Claire Renard, Sandrine McClure

Companies: Danone, Reperes

September 26, 2008

Getting animated about emotion

This paper describes a new a brand new approach to measuring emotion, called Metaphorix&trade. Using Web 2.0, Metaphorix? brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar....

Catalogue: Congress 2008: Frontiers

Author: David Penn

Company: Conquest

September 26, 2008

Revue Française du Marketing (Juillet 2008)

Le numéro de la RFM que nous vous servons aujourd'hui se compose de quatrearticles, dont les deux premiers, traduits de l'anglais, représentent la pensée européenne sur l'évolution des études, tandis que les deux...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2008

Should we forget advertising awareness?

Advertising awareness, the most used ad efficiency metric, is increasingly questioned by advertisers. Indeed, this measure is based on old economic theories of the consumer behaviour. In the 90s, academic researches, in particular those based on...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Valerie Morrisson, Pierre Gomy

Company: KANTAR TNS Malaysia

June 1, 2008

A matter of belief

Differentiating own product from competitors is a classic demand for marketing. In the past, healthcare marketing had the privilege of being able to build on sound functional differentiations between products based on unique modes of action and...

Catalogue: Global Healthcare 2008: Consumer Choice

Authors: Patricia Blau, Sigrid Schmid

February 6, 2008

Research World (January 2008)

This month’s issue is typical of the Research World approach of late. It takes an issue that is topical and important - emotional response to brands and how to research this - and looks at it from a variety of angles. David Penn challenges the...

Catalogue: Research World 2008

Author: ESOMAR B.V.

January 1, 2008